140 Characters – Twitter Got Super-sized!

Twitter has always been the king of “less is more” content. It’s come a long way from 140 characters, though. With Twitter, rich media options are endless. They include polls, videos, images, Gifs, and more! What many marketers faced as a constraint, though, is the blasted 140 character limit. The notion of opportunity cost became […]

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Ann Handley – Creating Engaging Content [VIDEO]

Do you have five minutes to spare? If so, you’re about to get an incredible lesson on content marketing from Ann Handley. Ann Handley is arguably one of the most influential people in the content marketing space to date. She is a two-time bestselling author with great books like Everybody Writes and Content Rules. Her […]

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AM Success: 5 Morning Routines of Influential CEOs

Why Follow Other Morning Routines? Successful CEOs are often scrutinized down to the most granular of levels. Take a second to go to Quora and type in “morning routines” and see what comes up. You will likely find a laundry list of curious inquisitors trying feverishly to glean some insight from the daily/morning/evening routines of […]

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MarketingProfs: An Excellent Customer Experience Practically Markets by Itself

Read the Original Post on MarketingProfs Here: For every new app or product you are launching, assume your competitor is working on a similar project. Will your product succeed—or will a competing one? One of the many factors that affect success is customer experience. Every contact point with your prospective customer is an opportunity to […]

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Task Management

With the onset of mobile device usage becoming a more prevalent status quo, with it comes the rise of distracting stimuli. In some cases, distractions allow us to come up for air during our busy workday – in fact studies have shown that the top 10 percentile of productive workers will work for an average […]

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Tim Ferris’ 10 Rules for Success [VIDEO]

Tim Ferriss has found success. He’s most commonly known for his New York Times best-selling book, The 4 Hour Work Week,  has often been lauded for his award-winning podcast, as well as his productivity tips, branding advice, and content generation across several social media outlets. He’s an angel investor and / or advisor to Facebook, Twitter, Stumbleupon, […]

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The Science Behind the Most Popular Infographics

Infographics work. Period. They convey a large amount of information in a way that’s digestible and aesthetically pleasing. That being said, there are a ton of variables that could contribute to the success of an infographic from a viral standpoint. Thanks to our friends at Siege Media, we now have some insight into what makes […]

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Social Media Round-Up: Facebook, Periscope, & More! May 10, 2016

Hello Odem Readers! Here’s just a quick rundown of some of the things that happened this week! Facebook: Discover Groups Facebook is testing a new feature, which would allow users to discover groups based on common interests such as TV shows, Activities, Lifestyles, etc. The feature is being rolled out to a limited amount of […]

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Community Management – 6 Essentials to Make it Last

At this point, the sentiment is about as ubiquitous and factual as grade school arithmetic – if your business is going to survive, you need to manage your community. Communities can be your biggest advocate, and a hotbed for autonomous content creation,  but they can also very quickly turn on you if you don’t have […]

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Social Media Strategy: As Explained by Broad City

When you get new followers, take part in a chat, or find someone with common interests – introduce yourself!   Don’t take shortcuts! If you want to succeed in your social media strategy, you need to put in the due time, care, and effort!   Ultimately, make sure whatever  you put out on your social […]

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